The "SYSTEM"
Everything you need to take charge of your marketing!
Health Professionals
Custom Marketing Guide
Is your marketing plan aligned with your clinic goals for the year? Click to download our Marketing Guide to find out.
Click here to download the Guide
Is your marketing plan aligned with your clinic goals for the year? Click to download our Marketing Guide to find out.Click here to download the Guide
In this Guide you will learn:
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Twelve Ways To Recession Proof Your Practice
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How To Make Money in Good and Bad Times
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Make you and your practice a complete source for everything health.
- Keep your name and your business in front of your patients.
- Time shift everything you do.
- Sell higher end services
- Build business affiliate programs.
- Joint venture with thought leaders.
- Re-purpose.
- Create co-op advertising.
- Make it about the patient not the doctor.
- Joint venture with a successful marketer.
- Educate as part of a bigger idea.
New Patient Statistics
68% Referrals from patients
15% Outside talks/screenings
9% Staff referrals and strategies
5% Media advertising
2% Re-activation
1% Yellow pages
Most doctors put 90% of their marketing dollars into the thing that brings them only 1% of their new patients. The HealthNews PodCast allows you to put 5% of your advertising dollars into the thing that brings you 68% of your new patients.
Where Do Your Patients Come From?
Patient Referrals
Still the best source of new patients. Existing clients tend to refer other people who will also find success with your approach. And they're so easy to market to - it's a captive audience whose contact info is (or should be) at your fingertips.
Professional Referrals
These are the clients that come to you via your colleagues - other naturopaths, chiropractors, RMT's, homeopaths, MD's etc. - as well as related professions like health food stores and personal trainers.
The best part about many of these referrals is that they're in similar industries, so they tend to refer people that may already "get" what you do.
Personal Referrals
This is a catch all for the friends, family and acquaintances who come to see you because they know you. Also includes anything you generate from networking.
Promotional Referrals
Anyone who finds you via traditional advertising, phone directories, newspaper and magazine articles, signage, the internet, etc.
Purchased
Files/patients acquired by buying a practice or buying patient files.
from AlternativeHealthPractice.com
Patient Referrals
Still the best source of new patients. Existing clients tend to refer other people who will also find success with your approach. And they're so easy to market to - it's a captive audience whose contact info is (or should be) at your fingertips.
Professional Referrals
These are the clients that come to you via your colleagues - other naturopaths, chiropractors, RMT's, homeopaths, MD's etc. - as well as related professions like health food stores and personal trainers.
The best part about many of these referrals is that they're in similar industries, so they tend to refer people that may already "get" what you do.
Personal Referrals
This is a catch all for the friends, family and acquaintances who come to see you because they know you. Also includes anything you generate from networking.
Promotional Referrals
Anyone who finds you via traditional advertising, phone directories, newspaper and magazine articles, signage, the internet, etc.
Purchased
Files/patients acquired by buying a practice or buying patient files.
from AlternativeHealthPractice.com